Samsung The Serif 50" Smart TV

Samsung 50 &rdquo The Serif LS01B QLED 4K HDR Smart TV in Cloud White (2023)

Unconditionally Beautiful

• All round 360 Design - designed to look beautiful from any angle
• Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience*
• Powered by Quantum Dot for a naturally bright and colourful picture
• An elegant, free-standing TV with a detachable stand that fits with your space
• Turn your blank screen into a design centrepiece with Serif Ambient Mode+

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

Matte Display
Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.

Detachable stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable.

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

A TV that’s unconditionally beautiful from every angle in your home
Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.

Ambient Mode+
Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home décor. You can choose from two exclusive patterns – both exclusively created by the Bouroullec Brothers for The Serif TV.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

An intelligent AI processor that automatically optimises the picture and sound
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Experience sound that moves with the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Open up previously hidden depth and detail
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs so you can see even more detail in the darkest and lightest scenes.

Easily connect your smartphone to The Serif
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s built-in TV speakers, you’re good to go.*

*Compatible Android or iOS smartphone required.

Play the latest games from Xbox, Blacknut, Nvidia and more straight from your TV. No console required*.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more.
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

*Samsung account required to access our network-based smart services and apps.
**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. 

Make your TV the heart of your connected smart home with Samsung SmartThings
Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Split your TV screen and never miss another moment
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

*Samsung account, internet connection and compatible mobile device required.
Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay

Entertainment for every day. Always for free.
Get instant access to top news, dramas, entertainment and more with Samsung TV Plus – free TV, with no subscription, no sign-up, no additional device, or credit card needed. Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

*Samsung account and internet connection required.

Your privacy, secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV**. It's your privacy, secured.

*Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings.

Control all your devices with one solar-powered remote
Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.

*Must be charged via USB C cable (sold separately) if battery is fully drained.

Adaptive brightness for brilliant viewing, even when the day turns to night
Brilliant viewing, no matter the time of day. Sit back, as The Serif automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes. Let your TV do the work for you, so you can relax and enjoy the content you love.

Unlock cinematic picture quality using just your smartphone*
Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.*

*Internet connection, compatible Android or iOS device and SmartThings app required.

Consistent quality viewing with no loss of brilliance, guaranteed on your screen for an entire decade*
Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung offers a 10-year screen burn warranty.

*Participants must register for the 10 year screen burn warranty within 90 days of purchase. T&Cs apply.

Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.*

*Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Working from home is a breeze on the big screen
Ready to upgrade your home office setup? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.

*Internet connection, Samsung account and compatible PC and mobile devices required.

Take your mobile viewing to the max and mirror it to the big screen for everyone to see
Go from watching your favourite show on your mobile device to watching on The Serif TV with a bigger screen.* With Tap View, simply tap your phone anywhere on The Serif to cast your mobile screen to the TV – that’s all it takes.** You can also mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.***

*Internet connection and compatible smartphone required.
**Compatible Galaxy device required. Tap View only works when TV and mobile are on.
***Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. 

Quickly & easily set-up your TV with your mobile, without needing to type in any passwords* using the SmartThings app
The SmartThings mobile app helps you quickly set-up your TV. Automatically connect to Wifi and login into your accounts with simple, seamless smartphone connection. Plus, you'll unlock great features such as Screen Mirroring, a TV Remote Control, and more**.

*Smartphone and TV need to be connected to the same Wi-Fi network.
**Compatible smartphone, Internet connection and Samsung Account required.

ID no: 19185094