Acqua di Parma

Acqua di Parma is an iconic Italian brand that has epitomised luxury and refined elegance for over a century. 
Baron Carlo Magnani founded Acqua di Parma in 1916 as an antidote to the overly opulent perfumes of the era. Driven by a desire for a fragrance that exuded elegance without excess, he crafted Colonia, a refined blend of citrus fruits, delicate florals and woody undertones. The scent quickly captured the attention of the Italian aristocracy, becoming a symbol of timeless Italian style and impeccable taste. 
Acqua di Parma’s appeal lies in its commitment to craftsmanship, using the finest ingredients and traditional techniques to create each product.  From perfumes to bath products, candles and home fragrances, the brand’s offerings evoke a sense of understated luxury and quiet sophistication. Its packaging, often characterised by classic Art Deco-inspired designs, reflects its heritage while remaining sleek and contemporary.
The brand has expanded globally, attracting a loyal following while maintaining its commitment to quality. Acqua di Parma’s fragrances have evolved, but its dedication to artisanal traditions remains unchanged, setting it apart from other luxury brands.
Whether you are drawn to the fresh, citrusy notes of Colonia or the deeper, complex scents of its newer collections, shop Acqua di Parma at BrandAlley to discover your new signature scent.