Acqua di Parma

Acqua di Parma is an iconic Italian brand that has epitomised luxury and refined elegance for over a century.
Baron Carlo Magnani founded Acqua di Parma in 1916 as an antidote to the overly opulent perfumes of the era. Driven by a desire for a fragrance that exuded elegance without excess, he crafted Colonia, a refined blend of citrus fruits, delicate florals and woody undertones. The scent quickly captured the attention of the Italian aristocracy, becoming a symbol of timeless Italian style and impeccable taste.

Acqua di Parma’s appeal lies in its commitment to craftsmanship, using the finest ingredients and traditional techniques to create each product. From perfumes to bath products, candles and home fragrances, the brand’s offerings evoke a sense of understated luxury and quiet sophistication. Its packaging, often characterised by classic Art Deco-inspired designs, reflects its heritage while remaining sleek and contemporary.
Over the decades, Acqua di Parma expanded globally, attracting a loyal following of both connoisseurs and new admirers. The brand’s fragrances have evolved, incorporating a wider range of scents, but its commitment to quality remains unchanged. Acqua di Parma's dedication to preserving the artisanal traditions of perfume-making is what has set it apart from many other luxury brands.

Beyond fragrances, Acqua di Parma has ventured into the world of lifestyle, offering a range of luxury accessories and home decor. Whether you're looking for a signature scent, a high-end grooming experience or simply an elegant gift, Acqua di Parma continues to embody the essence of Italian luxury- timeless, sophisticated and refined.

Whether you are drawn to the fresh, citrusy notes of Colonia or the deeper, more complex blends of their newer collections, Shop Acqua di Parma at BrandAlley to discover your new signature scent.