bareMinerals

Founded in 1995 by Leslie Blodgett, bareMinerals revolutionised the beauty industry with its introduction of mineral makeup. The brand’s signature loose powder foundation was designed to be a lightweight, breathable alternative to heavy liquid foundations, offering a natural-looking finish while allowing the skin to breathe.
The brand focuses on using high-quality, mineral-based ingredients which are gentle on the skin, and beneficial for those with sensitive skin or conditions like acne or rosacea.

bareMinerals is committed to clean beauty, offering products free from harsh chemicals like parabens, sulphates and synthetic fragrances. Many of their formulations are non-comedogenic, making them suitable for a wide range of skin types. The addition of skincare benefits- like antioxidants, SPF and nourishing minerals- means their products do more than just beautify; they improve the skin over time.

What sets bareMinerals apart is its commitment to transparency. The brand prides itself on educating customers about the ingredients in their products, helping people make informed decisions about what they put on their skin. They also advocate for inclusivity, offering a diverse range of shades for various skin tones, ensuring everyone can find their perfect match.

Over the years, bareMinerals has significantly expanded its product lineup to include a full spectrum of makeup, from foundations and blushes to eyeshadows and lipsticks. The brand’s dedication to clean beauty and skin health remains at the core of every product, ensuring that makeup not only enhances your look but also nurtures your skin. Shop bareMinerals at BrandAlley for high performance products that deliver a natural, flawless look.