bareMinerals

Founded in 1995 by Leslie Blodgett, bareMinerals revolutionised the beauty industry with its introduction of mineral makeup. The brand’s signature loose powder foundation was designed to be a lightweight, breathable alternative to heavy liquid foundations, offering a natural-looking finish while allowing the skin to breathe. The brand focuses on using high-quality, mineral-based ingredients which are gentle on the skin and beneficial for those with sensitive skin or conditions like acne or rosacea. Committed to clean beauty, bareMinerals eliminates harsh chemicals like parabens, sulfates, and synthetic fragrances from its formulations. Many products are non-comedogenic, suitable for all skin types, and offer skincare benefits like antioxidants, SPF and nourishing minerals, improving skin over time.
What sets bareMinerals apart is its transparency and dedication to educating customers on ingredients. The brand promotes inclusivity with a wide range of shades to cater to various skin tones. Over the years, bareMinerals has expanded its product range to include foundations, blushes, eyeshadows and lipsticks, The brand’s dedication to clean beauty and skin health remains at the core of every product, ensuring that makeup not only enhances your look but also nurtures your skin. 
Shop bareMinerals at BrandAlley for high performance products that deliver a natural, flawless look.