Benefit

Benefit Cosmetics, founded in 1976 by sisters Jean and Jane Ford, has become one of the most beloved beauty brands in the world, known for its playful packaging, innovative products and fun, approachable attitude toward beauty. What started as a small beauty boutique in San Francisco has grown into an internationally recognised brand, offering a wide range of cosmetics designed to enhance and empower individuals’ natural beauty.
Benefit is especially famous for its iconic brow products, including the popular Brow Zings and Gimme Brow, which have set the standard in the brow industry. The brand also offers a variety of other must-have beauty essentials, such as foundations, concealers, blushes and mascaras, all designed to deliver long-lasting, flawless results.
With a commitment to creating easy-to-use, high-performance products, Benefit Cosmetics appeals to both beauty enthusiasts and everyday consumers who want to achieve a polished look with minimal effort. The brand's playful spirit shines through in its quirky product names and lighthearted approach to beauty, making it a favourite among those who enjoy experimenting with fun, bold looks.
Benefit Cosmetics continues to innovate and expand its product offerings, maintaining its status as a global beauty powerhouse that’s all about fun, fabulous and flawless beauty.
Shop Benefit Cosmetics at BrandAlley for fun, high-performance beauty products that deliver flawless results every time.