essie, founded in 1981 by Essie Weingarten, quickly became a household name in the beauty industry with its innovative and high-quality nail products. The brand's mission is simple: to provide women with the perfect manicure experience. essie revolutionised the nail polish market with her first twelve nail shades, and over the years, essie has created thousands of vibrant, chic colours that have become staples in the beauty world.
essie’s commitment to quality and style has earned it a reputation as a salon favourite, loved by professionals, celebrities and beauty enthusiasts alike. Known for its unique, whimsical shade names and durable formulas, essie has expanded its product line to include nail care treatments, base coats, topcoats and gel-like finishes.
Through collaborations with top designers and participation in global fashion weeks, essie has consistently stayed at the forefront of beauty trends. Its products are designed to make women feel special and empowered, offering easy-to-use solutions for creating salon-quality manicures at home. With over 35 years in the industry, essie continues to lead as a trusted name in nail care, inspiring a love for colour and beauty worldwide.
Shop essie at BrandAlley for a wide range of vibrant nail polishes, treatments and accessories to achieve salon-quality manicures at home.