Floral Street

“My mission is to bring fine fragrance to the modern woman – so that she might build an entire fragrance wardrobe which can express the many facets of who she is.” – Michelle Feeney, Floral Street founder.

Floral Street is a modern British fragrance brand with sustainability and eco-responsibility at its very core. They’re the first to use recyclable and biodegradable, pulp packaging. All of their 50ml and 100ml boxes are crafted with natural renewable wood fibres from responsibly managed forests, recyclable fibres and approximately 1 upcycled coffee cup.

When it comes to their scents, each luxury fragrance is powered by flowers, inspired by London, and created with vegan, cruelty-free and sustainably sourced ingredients. BrandAlley offers a whole-host of Floral Street’s best-selling fragrances, alongside candles that make the perfect birthday or new-home gift.