Living Proof Haircare

Founded by hair stylists who were fed up with the limitations of conventional products and biotech scientists the team set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, Living Proof have dramatically changed the way we think about hair products.

After much analysis, Living Proof claim that the traditional beauty industry rely on heavy silicones that mask hair symptoms but don’t really solve them. To combat this, Living Proof made three revolutionary discoveries that appeared in the form of microscopic molecules that transform hair into a fuller, thicker and healthier version of itself.

Worn and loved by the Duchess of Cambridge, Keira Knightley, Alexa Chung, Lena Dunham and women all over the world, Living Proof has an appeal that spans countries and backgrounds.

Discover our collection at BrandAlley and take up to 60% off fabulous hair care... .