Too Faced

Founded back in 1998, Too Faced’s mission was to bring fun and excitement back to the cosmetics industry. There was a time in the ‘90s when darkness was all the rage and pink had a bad reputation. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour, femininity, and the importance of celebrating individuality. With a dream and a vision, Too Faced was born and instantly became a beauty industry game-changer.

Both Founders began their careers working behind the department store make-up counter. It was here they quickly discovered just a few minutes in the make-up chair could transform and empower anyone. They saw first-hand that make-up is so much more than colour on your face – it’s an instant mood booster, a source of creativity and empowerment, and a powerful ally. Inspired by a love of Paris, unashamed girliness and the transformative power of makeup, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has become a leading pioneer in the beauty industry thanks to its vegan-friendly, cruelty-free and unashamedly playful approach to beauty that women love to wear.

Too Faced is an utterly adored make up brand that knows how to have fun. Always cool, never cruel. They live by the ethos that the sky's the limit, especially if it's pink. Not only did they invent one of the world’s first glitter eyeshadows, a revolutionary plumping lip gloss, but also one of the number-one selling prestige mascaras ever.

Whether you’re just in need of a new primer or want to finally try those cult favourite mascaras and lip glosses; this fresh-faced brand has got all your beauty and skincare needs covered, come rain or shine. You can wake up every morning feeling rejuvenated with the Hangover 3-In-1 Spray, helping to hydrate and brighten your skin, or give those lips some much needed TLC and oomph with the Rich & Dazzling High-Shine Sparkling Lip Gloss. Check out cult favourites that need absolutely no introduction at all, like the Sweet Peach and Chocolate Bar eyeshadow palettes for not only colourful, deep pigments but also incredibly beautiful scents to match.

Own your look with Too Faced’s playful range of skincare and cosmetics, spanning from all the Born This Way foundations to iconic Better Than Sex mascaras. Shop our edit of the brand’s cult lipsticks, highlighters and eyeshadows at BrandAlley for up to 80% off RRP.