Urban Decay

“Makeup is not about covering your flaws, but showing the world who you are.” - Wende Zomnir, Urban Decay Co-founder.

Urban Decay was born in Southern California in 1996, disrupting the industry’s sea of pink-dominated counters. The unique makeup line takes inspiration from everywhere, from LA’s sprawling cityscape and street art to palm trees and beach breaks.

From their iconic Naked Eyeshadow Palettes to their award-winning eyeliners and mascara, Urban Decay are best known for their love of color and constant reinvention. They’re great at makeup basics, too – the Urban Decay Stay Naked complexion lineup gives you vegan longwear foundations and concealers that don’t compromise on coverage.

Check out BrandAlley’s range of Urban Decay makeup with up to 40% off RRP. From the Urban Decay Naked Heat Palette to their signature Vice lipsticks, allow your creativity to run wild with bold looks that’re unapologetically YOU.