As WTR (Wear The Robe) makes its BrandAlley debut, we wanted to catch up with the team to find out exactly what makes them tick. With celebrities such as Nicole Scherzinger, Rose Leslie and Julie Walters rocking the brand on the red carpet, we knew we were in for a treat.

Embracing the combination of work and play, the designs draw inspiration from contemporary women and the cityscapes around them. This luxury lifestyle brand exudes strength, individuality and effortless elegance. Using only the finest of fabrics, expect only excellence and impeccable design from WTR.

Read on to find out just what the team had to say…

How would you describe WTR to someone new to the brand?

WTR flirts with detail and teases with a provocative and a heady mix of textures. We invite the wearer to discover dresses, tops, skirts and trousers and to play dress up from morning to night.

How did WTR come into being?

WTR was born in Istanbul and nurtured in London.

How does WTR set itself apart from other luxury brands?

For us the new luxury is to feel special each and every minute, of every single day. We believe if you can find a way to do that in comfort, you truly have discovered luxury. We are forever discovering new ways to play with cuts and materials resulting in luxurious comfortable and stylish pieces, we are always moving forward.

Where does the inspiration for the designs come from?

All our inspiration comes from the cities around us. Every collection is named after and inspired by a different city. Our new AW16 collection is based on London. When designing, we look at architecture and buildings and try and incorporate the structure and lines into our collection.

What is the WTR design process like?

Our Head of Creative works here in London and travels to Istanbul every other week to work with a design team there. We have an in house production team so the critical path is managed from Istanbul.

What’s a typical day like in your studio?

Busy, trying to keep on top of all the exciting opportunities that are coming our way and making them work!

What’s the best piece of advice anyone has ever given you or the team?

Work hard, play hard and work together as a team. Everyone in the team counts! Every opinion matters.

What’s your proudest achievement so far?

Everything we achieve is a proud moment. Being a new young brand every mile stone is exciting.

What do you and the team do to get away from work and de-stress?

Usually the pub on a Friday night if it’s been a long week. We have a great team spirit!

What’s next for WTR? 

Another store in London this year.

If your as intrigued by the unique design inspiration as us, then why not browse our WTR edit with up to 75% off.