The Alexa Affect: a fashion fuelled affliction that we’ve all fallen victim to at least once in our lives. As the green-eyed envy levels reach fever pitch we despair at how one person can be so effortlessly cool while us mere mortals are left in the shadow of her cosmopolitan wake. Yet contrary to our dashed hopes we continually strive to emulate just a fraction of the style that runs freely through her veins.

With many a brand collaboration under her belt and most recently the launch of her very own label, it’s clear that the original influencer’s self-taught sartorial eye is trusted by fans and the industry alike, with her latest Superga Alexa Chung hook up being no exception to the rule.

But if the Superga Alexa Chung prices are proving slightly unattainable this time of the month why not shop the look for less on site with amazing savings on Superga classics…

For Her

Complete your look with a hint of high shine. Pair the soft pink metallic hue with a ditsy floral maxi and oversized denim jacket for relaxed spring style.

Certainly not the easiest of shades to master but done right an egg yolk yellow accent is the perfect way to brighten up black based florals or light wash denim.

 For Him

Making the smooth transition from sport to street, the Heritage Superga style is the kind of trainer that stylish outfits are built around.

From humble Italian beginnings came the versatile Superga sneaker and over 100 years on the simple style and effortless versatility of these classic white kicks is showing no signs of slowing.

For the Kids

Little feet deserve great style too. This small but perfectly formed pair are unisex, sturdy and lace free for super easy mornings!

Inject a vibrant pop of colour into your little ones wardrobe with these sky blue classics and watch as they become envy of all in the playground.

Shop Superga Men, Women and Kids now.