Gone are the days when sportswear was just a pair of loose pants, a slouchy t-shirt and some old battered trainers. For the past few years it has been influenced by masculine trends and sports such as running, football and baseball, evolving into a fashion in its own right.

That’s why we’re very excited to have Onitsuka Tiger and Gola on BrandAlley today.

Onitsuka Tiger has been on the sports shoe scene since 1949 and is now one of the oldest shoe companies in Japan.

The brand is more famously known for revamping the classic 1970’s jogging shoe into a lifestyle-based, fashion trend. The revolutionary shoes were called The Cortez, until 1976 when the name was changed to Tiger Corsair.

Here are a few of our top picks from the sale – at over 50%, off you’d be mad not to bag yourself or your partner a pair. Happy jogging!

Gola
To complement the retro-inspired footwear of Onitsuka Tiger, we’re offering up to 75% off men’s lifestyle clothing from sportswear brand Gola.

Similar to Onitsuka Tiger, Gola has been around for a long time; surviving, amongst other things, two World Wars! It blossomed in the 60’s and 70’s as the pre-eminent sportswear brand.

We love the design of the Gola classic polo shirts – simple, smart and practical. Head on over to the sale now to browse the flagship designs!