Front Up rugby

It’s getting to that time of year again, when living-rooms are bombarded with the shouts and cheers of men becoming transfixed with the latest sport on TV. With Rugby Six Nations coming up and the Heineken Pool stages, our money’s on an influx of men promising to take up more sport and get fit for the coming season so there’s never been a better time to treat your man to a little something from our Front Up rugby sale. Trust us when we say it’ll score you big points so start dropping hints for that designer bag or shoes you’ve been eyeing up. There might just be a treat for you both onsite!

Born and bred in London in 2008, Front Up is a British brand that’s been inspired by rugby. A mixture of comfy sweatpants, hoodies and casual shirts and tees, the brand caters for the modern man who wants to look and feel comfortable with a sporting edge. We love the soft-wash finish and have been told by the men in the office that they live in their Front Up joggers.


Founder Jon Allen has built the brand into one of the most respected rugby-inspired fashion labels in the UK – it’s even the official merchandiser for Middlesex Charity Sevens. Featured in Men’s Fitness, Sport magazine, The Sun and GQ, Front Up is on the up, proving one of the most popular sport inspired brands around. Its quality, comfort and value for money is unparalleled and today we’re offering an even better deal – up to 60% off the RRP! If you’re other half is a fan of rugby, or even comfy-cool clothes, why not make his day and pick him something up in our sale here? And remember to start dropping those hints…Valentine’s Day is coming so it’s time to make him sweet!