Summer’s coming and with it, summer soirees and wedding celebrations so we’re all on the lookout for the perfect occasion dress. Just in time to save us from our shopping stresses those clever designers at the Pretty Dress Company have collaborated with one-stop-shop BrandAlley to design an exclusive collection and best of all, we can win one of the dresses from this limited edition capsule collection and snap up the rest in a fab flash sale.
Brit brand, the Pretty Dress Company specialises in dresses to fit, flatter and flaunt that are guaranteed to keep you looking glamorous at any occasion and this season they’ve designed a gorgeous range especially for BrandAlley to celebrate their garden at this year’s Chelsea Flower Show.
As we all know, the Chelsea Flower Show is a great British horticultural tradition and 2013 sees it celebrate its 100th year. So what better way to join in the fun than merging those two old friends; fashion and florals.
The exclusive collection, which embraces this season’s floral catwalk trends, is perfect for injecting a piece of summer into your wardrobe. The figure-flattering shapes are just right for defining or creating the perfect hourglass silhouette and there’s little more elegant than showing off your decolletage for subtle yet ultra feminine style.
If you‘re looking for one dress to take you through different diary dates this season, opt for the monochrome floral. I’d team this elegant number with different accessories with each wear to give the dress a new look each time. Go for gold with metallic accessories and a classic black blazer for a glam evening do, then for the perfect wedding guest outfit team with a black pillbox hat and killer heels for a nod to the vintage look. Avoid the obvious red accessory route and try grey or a pop of bright teal to really make a style statement.
When it comes to a garden party – especially of the Chelsea variety- it’s the perfect excuse to shrug off the wallflower in us and go for a bright and bold dress to really stand out in the crowd. The red and blue tulip print dresses speak for themselves so I’d let them do the talking and keep the rest simple with nudes or work it tone on tone with shades of cobalt and violet to accessorise the blue dress and scarlet for the red version.
Eyeing up these pretty prints just makes me want to reach for my heels and a glass (well, pitcher!) of Pimms and whether you’re heading to Chelsea or not, there’s always need for a floral frock in your wardrobe. The perennial summer favourite in a ladylike cut never goes out of fashion. But if you’re not feeling floral, the cute and quirky cherry print is a winner for stand-out style.
It’s easy to see why these unique dresses, made in the UK, are a celeb fave worn by the likes of Christine Bleakley, The Saturdays and Kelly Brook. But best of all, they don’t come with a designer price tag. At just £44 in the sale, I’m thinking I can probably justify more than one and as the flash sale is on for just one week only, I’d better get in quick.
As if special edition dresses and a sale weren’t enough, you can win one of these bespoke dresses that have been designed specifically for The BrandAlley garden at this year’s Chelsea Flower Show. For the chance to win your very own unique Pretty Dress Company dress, just like and share the post on the BrandAlley Facebook page. It’s that simple.
And in the meantime, head over to the BrandAlley sale right now to guarantee yourself one of these gorgeously exclusive frocks. The only dilemma now is which to pop in your basket!
Good luck!
