I love dresses and every woman should own one that makes them feel fabulous. I adore the simplicity of putting on a dress and with the right accessories a dress can take you from the office to a night on the town or the beach to a romantic evening out.

I’m super excited about Brand Alley’s designer dress sale. Alice Temperley’s diffusion line ALICE by Temperley is one of my favourites. Famed by its flirty-cool aesthetic her designs combine punchy prints with opulent fabrics they epitomize eclectic British style. The other brands in the sale have me equally as excited – Milly all about sophisticated and glamourous designs with perfect party dresses. Tibi well known for their vibrant colours and prints and M Missoni with dresses to be worn for work and play featuring the signature rich colours and weaves.

Personally I think you can’t go wrong if you have these four dresses in your wardrobe…..

The LBD – The classic fail-safe that will never date. Choose a material ‘that moves’ and avoid a fabric that clings in all the wrong places

A Colourful Dress– Always have a dress on hand that you can put a sweater over and accessorize. Pair a smashingly gorgeous dress with a fun print coat or sweater, and you’re good to go from the office to a night on the town.

A Flirty Summer Frock  For warm summer days and steamy summer nights, there’s nothing sweeter than a flirty sundress. Dress it down with cute flats or sandals, dress it up with sparkly jewels and heels

The Fail-Safe Party Dress Every woman needs one reliable go-to party frock she can slip on, zip up and feel super fabulous wearing. Look for details and silhouettes that are a mix of classic and trendy – embellished necklines, retro-inspired colour-mixing, and a just-above-the-knee hemline.

Ultimately the most important dress any woman can own is a dress that fits well. Something you feel good in will always be the dress you go back to time and time again.