Here at BrandAlley HQ, we’re very interested in our consumers and their views. We asked 2,000 people about ‘bargain shopping’ and found some very interesting insights…

Working in tandem with Consumer Psychologist Professor, Karen Pine, the BrandAlley survey showed that savvy shopping seems to have taken the nation by storm, with 82% of those surveyed highlighting that they have saved more than £1k by buying discounted items in 2013!

We also discovered that a staggering 88% of us only consider a true bargain to start from at least 50% off.

We’d love to hear what you think about our findings. Post your thoughts in the comment box below!