As inseparable from summer as a picnic atop a scratchy tartan rug, Free People is our ultimate casualwear in this, our favourite season.

Indicative of a superbly relaxed way of life, the Free People woman wafts from social engagement to social engagement in varying degrees of relaxed dress. Her icons are those otherworldly women captured forever in sepia photographs: beatniks, artists and musicians of the 1970’s. Read on to find your Free People niche.

Bohème Beautiful

Bohemia lies in conjunction with the dazzling world of the arts. Uninhibited by the shackles of convention, the bohemian look is defined by an easy, free-spirited joie de vivre. Think Woodstock and the nineteen-seventies, and you have the epitome of bohemian. Channel the look by opting for loose, flowing silhouettes and opulent florals.

Balmy Evening

As the honey-coloured day sets into a soft velvet night, match the change with your wardrobe. Soft sheers and tactile, shimmering lengths of material take your carefree vibe onto a more put-together plane. Darkly romantic, choose darker colours and shimmering accents for a look straight out of a Lana Del Rey lullaby.

Little House on the Prairie

Americana and its all-denim, detail-loving aesthetic continues to line dance through our dreams. Excess is the buzzword for the trend that loves bell bottoms and giant stitched cardis like these. Add denim and folky, heritage separates for unmistakable Yankee charm.

Main Stage

There are still plenty of festivals to guide us oh so delightfully through our favourite months. Bell sleeves are a cool way of proving your festival credentials, while barely-there camisole straps are a practical and pretty ode to SS16.