Today marks the exhilarating start of the Tour of Britain, the UK’s biggest professional cycle race and the country’s largest free-to-spectate sporting event. Exciting!

In celebration of this prestigious event we are offering up to 60% off Dare 2B cycling gear. When it comes to developing their ranges Dare 2B look for the most effective technologies and materials, which they then test using their team of athletes. Only if it’s good enough for the professionals does it get approved so you know that what you’re getting is high-quality and fit for purpose.

Why not take a look at some of our favourite pieces from the sale?