Laura Ashley

In 1953, Welsh designer Laura Ashley, fuelled by her love of nature and traditional crafts, started a small business with her husband, Bernard Ashley. What began as a humble venture producing handmade fabrics quickly evolved into a larger design company.

Laura's keen eye for beauty and attention to detail led her to draw inspiration from the natural world. Her designs often showcased elements such as flowers, birds and intricate botanical motifs, all rendered in soft, pastel hues. This nature-inspired approach became a hallmark of the Laura Ashley brand, setting it apart in an era dominated by more modern, minimalist trends. By incorporating delicate floral patterns and subtle, harmonious colours, Laura Ashley’s creations exuded a sense of calm and timelessness, inviting people to bring the serene beauty of nature into their homes.

By the 1960s, the company expanded beyond fabrics to include home furnishings, clothing and accessories. The brand’s distinctive, feminine designs became synonymous with the country-chic aesthetic, characterised by its elegant, handcrafted appeal.
Today, Laura Ashley is still considered a timeless classic in the world of design. Its iconic floral wallpapers, linens and furniture continue to evoke a sense of warmth and nostalgia, while maintaining their relevance in contemporary homes.

Shop Laura Ashley at BrandAlley for timeless textiles, bedding and accessories.