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Home & Garden - Refresh your space for summer
Reiss - Elevate your wardrobe up to 70% Off
Brand debute DUSK

Geox

Practical, stylish and versatile. Geox will cover your little one's every step.

Lightweight and breathable, Geox shoes for kids are a faithful playmate for little adventurers as they explore the world every day! Geox footwear for kids are highly wearable and supremely comfortable throughout the day, thanks to the sturdy and durable rubber soles. The exclusive Geox-patented sole allows little feet to breathe constantly and the anti-slip outersole offers a peerless sensation of well-being. There is a perfect shoe for every child and Geox creates every single one.

Geox shoes for kids are both comfortable and strong, without compromising on style. The magic is all in the sole. The combination of perforated material with a resistant, breathable and waterproof membrane allow for natural temperature regulation, thereby creating the perfect microclimate inside the shoe!

Thanks to Geox's high level of specialisation, Geox knows how to ensure the correct development and wellbeing for young feet during every phase of growth.

For back to school shoes, or sporty and adventure style, choose the original breathable shoe- Geox, and choose BrandAlley for up to 70% off, every time!

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    £20 OFF

    On your first order when you spend £120 or more.

    T&C's apply. Use code FIRST20 at checkout.