Adidas By Raf Simons

There's no denying that adidas is one of the world’s greatest sportswear brands and that Raf Simons is one of the most admired and contemporary designers of his time. So it was only a matter of time until these two powerhouses collided and absolutely slayed the cross-brand collaboration game.

Since 1949 adidas have dominated the sportswear scene, and continues to steamroll ahead with its mantra that 'Impossible is Nothing'. adidas have been making waves with the biggest influencers both within and outside the sports world. In 1986 Run DMC performed 'My adidas' to a crowd of over 40,000 fans and held up a three-stripe shoe. This simple act birthed the everlasting street fashion trend, by merging the world of art and sport and thrusting non-athletic promotion into the sporting goods industry. Five time Balloon D'or winner Lionel Messi has always been vocal about adidas being his boot of choice, and if it's good enough for the GOAT, then it's good enough for us mere (fashionable) mortals.

It wasn't until 1995 that the fashion elite started to whisper Raf Simons name, Frowside. It didn't take him long to work his way to the top of the greatest Fashion Houses on the planet. Being Creative Director for Jil Saunder, Christian Dior and Calvin Klein is cool and all, but a mere stepping stone for Simons. Ye himself cited Simons as the main influence for his first Yeezy Runway collection, and least we forget ASAP Mob, headed by fashion fanatic ASAP Rocky penned 'RAF' in 2015, first appearing on Frank Ocean's Blonded Radio Station on Apple Music. Proof that Raf has reached peak cool.

Thee two powerhouses have created a collection of sports-wear inspired shapes, and timeless silhouettes that typify confident outsiders, for whom the collection is inspired by and created for. This collection features high-tech designs in a palette of stark monochromes, with rich rich leather accents giving a youthful appear and cementing the fact that these kicks will be seen in every artisan coffee shop across London.

Sample this label's progressive aesthetic with the adidas by Raf Simons BrandAlley edit, for a stylishly cool price.