C.P. Company

Did you know? The C.P. Company’s story actually starts in 1971 - with a man named Massimo Osti.

To print T-shirts, jackets and shorts, Massimo employed methods that at that time are only usually used for paper: think abundant use of the photocopier, placed print screenprinting and the four-colour process. He also started experiments with the garment dyeing method.

Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s in which a garment - usually made from white or raw un-coloured fabric - is only dyed as a final manufacturing step, subsequent to being fully-fashioned, as opposed to the conventional method of manufacturing garments from pre-dyed fabrics.

While the technique of garment dyeing has long existed, Massimo Osti and his collaborators were the first to attempt the technique with garments made from multiple different fabric or fiber types. This process - which appears almost alchemical for those who witness it first hand – produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric.

From the 80s, this process was used across C.P. Company’s explorer jackets, goggle jackets and parkas, and is still used today in their fleece-cotton sweatshirts, hooded overshirts and jersey polos, that are now available on BrandAlley with up to 45% off.