Crew Clothing

In 1993, professional skier Alastair Parker-Swift had a vision to create timeless, high-quality clothing inspired by the relaxed charm of British coastal life. When he wasn’t competing for England, Alastair ran a successful windsurfing school- where Crew Clothing was born. Over the years, Crew Clothing has built a loyal following for its attention to detail, commitment to quality and easy to wear designs. The brand’s ethos centres on making everyday clothing both stylish and comfortable, offering men a classic, relaxed style with a modern twist.


His first collection featured the iconic rugby shirt, detailed with the brand’s signature ’93 patch. From Salcombe to Cowes Week to the King’s Road, Alastair’s vision quickly gained traction. Today, with over 100 stores, Crew Clothing has become a beloved British brand, celebrated for its timeless and relaxed styles.
Crew Clothing is known for its refined yet laid-back approach to menswear, effortlessly blending classic styles with timeless sophistication. Each collection features versatile pieces, from casual shirts and trousers to stylish jumpers and durable outerwear, all crafted with distinct British flair. Perfect for both everyday wear and special occasions, each design strikes the ideal balance between comfort, style and understated elegance.


Shop Crew Clothing at BrandAlley to find basic polos, durable outerwear, relaxed sweatshirts and more versatile work-to-weekend wardrobe essentials.

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