FRAME

FRAME is a contemporary fashion brand dedicated to reinventing denim while staying true to timeless style and luxury. The brand’s aesthetic is rooted in premium denim products crafted with thoughtful, slow fashion principles in mind. Combining modern design with classic tailoring, FRAME’s menswear collections offer both style and durability. The collection features premium denim, sleek outerwear, tailored shirts and versatile trousers, all created with a focus on sustainability and craftsmanship.
At the heart of FRAME’s product design and development is a commitment to preserving Earth’s natural resources. The brand actively seeks materials with minimal environmental impact, and when suitable fabrics are unavailable, FRAME takes matters into its own hands by creating them. This dedication to sustainability sets FRAME apart, allowing it to deliver high-quality menswear that aligns with the brand’s values while minimising its environmental footprint.
The collection offers versatile wardrobe staples that easily transition from day to night, providing a chic, contemporary aesthetic that appeals to fashion-forward individuals. With a focus on sustainability and exceptional craftsmanship, FRAME ensures that every piece is not only stylish but also built to last.
Shop FRAME menswear at BrandAlley for versatile, sustainable pieces that blend high-end design with a responsible approach to fashion.