G-Star Menswear

G-Star RAW has always been 'just the product' in its approach to creating raw denim. This singular focus is the reason it has become the go to denim brand of choice for men across the globe. Positioning raw, untreated denim as a wearable and desirable material, and the evolution of their distinctive denim silhouette, G-Star are leading the way in the denim industry.

G-Star was born to Dutch fashion designer Jos van Tilburg in 1989, specialising in denim clothing such as mens jeans, shirts, jackets and tshirts. In 1006, G-Star introduced raw denim jeans, which were untreated and directly from the factory. In 2016 Pharrell Williams became co-owner of the label and took it to new, fashion heights.

In 2018 Jaden Smith collaborated with G-Star to create the 'Forces of Nature' collection. A series of sustainable pieces, designed by Jaden and dedicated to the beauty and power of nature. All garments in the collection are engineered with sustainable materials and innovative G-Star designs.

G-Star continues to hold ranks as the most fashion forward denim brand around. In 2018 G-Star is as well know for its innovative designs as it is for its commitment to sourcing sustainable materials and doing all that it can to look after the environment. .

Find your perfect G-Star menswear product, for a shade of the RRP, at BrandAlley.co.uk.