Paul Smith Menswear

Paul Smith is Britain’s foremost designer. Known for his creative aesthetic that combines tradition and modernity and reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the ethos of the brand today.

Happily positioned between high fashion and formalwear, the designs are underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly. His suiting is modern in silhouette, impeccably cut and often detailed with a splash of colour. Paul Smith has become famous for his recognisable designs, including the iconic stripe, the 'Happy' range, and signature Zebra logo.

Easy to wear but with a charismatic edge, it appeals to the fashion-savvy consumer while standing out against more classic designs.

The iconic logo embodies the ethos of the brand perfectly. Starting simply as a comic strip drawing printed on a t-shirt, the Zebra was adopted as a brand-wide logo. Often being reimagined for special releases and collections, everything from a dinosaur to a rabbit on a bicycle, the quirky logo reflects the eclectic brand effortlessly.

Both packed with heritage cuts and modern prints, Paul Smith collections add a burst of colour to every wardrobe, through innovative designs inspired by both fine art and every-day life. Expect everything from classic suits, shirts and knitwear to eye-catching shoes, bags and accessories, making the perfect addition to any outfit. As one of the most well-known and beloved names in fashion, Paul Smith has been a staple on the scene since the 70s but remains relevant and coveted after his work with icons like David Bowie, but also more obscure collaborations with the likes of Manchester United and a local primary school.

Paul Smith now has over 300 stores worldwide, from the first shop he opened in Nottingham in 1970, to LA flagship store on Melrose Avenue; the iconic store with its block-colour pink exterior wall that has become one of fashion’s most instagrammed places since its opening in 2005.

Whether it’s those bestsellers you’ve been eyeing up for a while or you’re wanting to add some unique, bold, and quirky pieces to your wardrobe, there’s something to suit everyone in the Paul Smith collections. Explore the Paul Smith sale at BrandAlley and find everything from classic formalwear and tailoring to eclectic denim, leather wallets and trainers at up to 80% off RRP.