Tommy Hilfiger

Tipping himself to be the next great American designer, in 1986, Tommy Hilfiger’s bold tactics, and trademarked red, white and blue logoed preppy clothing line took the fashion world by storm.

Hilfiger and his ‘classic American cool’ styles were quickly coveted by the preppy kids and the urban kids alike. Modernized versions of button-down shirts, chinos and cable sweatshirts set the standard at Hilfiger and influenced the casual youthful attitude of future collections.

In the early 1990s Tommy’s casual sportswear evolved into a baggier, less tailored look. The evolution of the style included oversized logos, which attracted hip-hop artists such as Snoop Dogg and other Rap and R’n’B artists of the time.

Today, the early 90s styling of Tommy is seeing a revival.Collaborations with F1 star Lewis Hamilton, and streetwear brand Kith mean the appeal of outspoken athleisurewear really speaks to the new generation of Tommy fans.

Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans brands with a breadth of collections ranging from men’s casualwear to sports wear to sophisticated tailoring. Bring iconic Tommy Hilfiger into your wardrobe with up to 80% off at BrandAlley.co.uk.