DKNY

The ultimate in Manhattanite chic, DKNY is the city girl’s dream. Waft on by with the confidence that only a true glamazon can muster when you wear these fabulous designs.

Founded in 1989 by Donna Karan as a diffusion line to her eponymous label, DKNY began with a strong focus on the city it was born in, and catering for the women that lived there. To this day, this ethos remains strong.

Inspired by the birth of her daughter, and the universal quest to find the perfect pair of jeans, this beautiful sister line is all about clean lines, perfect denim and youthful weekend wear.

With a roster of contemporary models like Bella Hadid and Cara Delevingne starring in minimalistic adverts cast against the sparkling skyscrapers of Manhattan, DKNY captures the zeitgeist perfectly.

Modern urban fashion in classic monochrome and navy take centre stage, while accessories, nightwear and fragrance also prove popular with Donna Karan’s clientele. The label, which produces collections now designed by Public School pair Maxwell Osborne and Dao-Yi Chow, frequently feature clean, timeless bags, charming watches and wear-everywhere clothing.

Held together by signature scent Be Delicious, which comes in a Big Apple inspired bottle, DKNY continues to inspire its customers from day to night. Shop the label here at BrandAlley for less.