Elizabeth Hurley

Founded by the internationally recognised actress Elizabeth Hurley, this eponymous label is for those as obsessed with beachwear as she is. Find vibrant bikinis, swimsuits and glamorous cover-ups here.

Having grown up in England, model Elizabeth Hurley became enchanted by beachwear, which represented luxury and faraway excitement. She has featured in The Royals, Gossip Girl and Austin Powers, and co-produced several pictures within then-partner Hugh Grant.

In her modelling career, Hurley has appeared on the cover of British Vogue five times. She frequently models her own designs by luxurious pools around the world.

Her beachwear brand was founded in 2005, influenced by the jet set and other circles of glamorous VIPs. The fit of her swimsuits, bikinis and cover-ups are always flattering, and crafted from high quality cottons, silks and lycras.

Premium European Lycra is used in her designs for soft, comfortable and quick drying function. Kaftans come embroidered and vibrant, while hoodies are made of lush terry cloth.

Look out for leopard prints, popping brights and luxurious materials in these pool and beachside swimsuits and cover-ups. Shop your next holiday wardrobe at BrandAlley for a snip of the RRP.