La Perla

Meticulously-crafted and carrying a decadent sixty year history with it, La Perla is one of the world’s most luxury lingerie labels. Look out for understated, decorative silk and lace bras and briefs.

Founded in Bologna, a town famed for its silk and textile pedigree, by Ada Masotti, the brand was founded on tradition and excellence. Her skill with materials earned her the nickname “golden scissors” and were presented as precious jewels in boxes lined with red velvet.

Earning its name from this unique presentation of her products, Masotti continued to innovate within the parameters of this framework of luxury. Colourful designs in the nineteen-sixties and sexy interpretations of underwear in the 2000’s did not distract from an essential core quality that has been recognisable from day one.

Before La Perla, the worlds of lingerie and fashion rarely intersected. Today, the fashion house broadens the luxury of its original ethos by adding pieces that feature details like 18-carat gold thread and hand-applied Swarovski crystals to its collections.

Beautifully-crafted and wonderful to behold, these corsets, bras, briefs and more lingerie essentials such as slips, are often worn as an essential element to an outfit. Wear yours hidden or on display today, when you discover a breathtaking world of fairytale lingerie for less in the BrandAlley x La Perla Sale.