Yeezy

The collaboration of a generation, Yeezy is the exquisite product of sportswear giant Adidas and rap superstar Kanye West. Born of a desire to combine the revolutionary streetwear of West’s fashion line and the practical comfort of Adidas sneakers, the collaboration birthed an icon.

Kanye West, famous for his critically-acclaimed hip hop albums and high-profile marriage to Kim Kardashian, has been designing dystopian streetwear since 2015. His neutral colour palettes, destroyed aesthetic and unusual silhouettes made waves in the industry, and split opinion down the middle.

Adidas is a power-player on the world stage of sport. Its legacy began in the early 20th century and has reached into the present day with a ubiquity that challenges only one or two sportswear brands on the same level.

Together, Kanye West and Adidas created Yeezy, the label that has taken the world by storm. Soft knitted uppers and futuristic rubber soles with unusual details sell out season after season.

In February 2017, fans queued for four days to secure a pair from the new collection. Find both the coveted sneakers and the fashion-forward combat boots in this sale of Yeezy shoes. You’ll find your favourite for less than anywhere else here at BrandAlley.