Zoe Karssen

Pop culture, rock ‘n’ roll insouciance and totally touchable cotton-rich materials make Zoe Karssen one of the world’s most sought-after casualwear brands. This Amsterdam-based T-shirt and sweat pant connoisseur is loved by celebrities such as Margot Robbie, Beyonce and Kate Moss.

Though only launched in 2010, Zoe Karssen has already made its name as one of the coolest casualwear brands on the planet. Though the collections are sold all over the world by several different outlets, all of these cotton-rich pieces are designed and created in-house in Amsterdam, by Zoe and Quince Karssen, plus their close-knit team. Similarly, all look books are shot by Zoe herself.

Magical, mysterious and mischievous, these premium loungewear pieces frequently feature tongue-in-cheek slogans loved by the A-list, bloggers and cool girls on the street. Zoe Karssen also designs soft jersey sweat pants, sweat shirts and jeans. Many pieces are printed with the now iconic bat print, while others boast similar Gothic motifs such as ghosts. Sweat shirts also undergo the pun treatment, with vibrant slogans for making a statement. The denim from this cool girl label is classic, with irresistible twists.

Recently debuted on BrandAlley, our customers can enjoy up to 80% off these essential loungewear pieces.