Ariat

Step into a world of performance and style with Ariat shoes, designed for those who demand more from their footwear.
Ariat was founded in 1993 as "The New Breed of Boot" and revolutionised the footwear industry by integrating athletic footwear technology into boots designed for equestrian athletes. Today, Ariat continues to create high-performance products built for the toughest environments, collaborating with world-class biomechanical research groups and testing labs to refine comfort, durability, and functionality. The result? Real-world performance you can rely on.
Ariat draws inspiration from Secretariat, the legendary 1973 Triple Crown winner known for his unparalleled athleticism, unrelenting spirit and record-breaking speed. With a heart nearly three times the size of a typical thoroughbred, Secretariat embodies the drive and endurance Ariat strives to bring to every product they create.

Innovative design is at the heart of every Ariat product. The brand partners with global suppliers to develop cutting-edge materials that are lighter, cooler, and more durable than anything else on the market – setting new standards for both comfort and performance.
Many Ariat boots undergo a meticulous 150-step construction process, ensuring exceptional performance, a perfect fit, and unmatched durability designed to withstand the toughest conditions. Ariat denim, crafted using advanced sustainability practices, is finished by skilled “denim artists” to give each pair a distinct, one-of-a-kind look.

Today, Ariat stands as one of the top brands in equestrian, outdoor, and workwear, driven by an unwavering commitment to innovation, quality and integrity.
Whether you're on horseback, working hard or looking to make a statement, BrandAlley brings you the perfect combination of style and performance with Ariat Western boots.