With a mission to empower consumers to live an active and fulfilled life, FitfFlop was founded in 2007 offering a collection of on-trend comfortable footwear. Each FitFlop product is biomechanically engineered and designed to complement your body structure, joint alignment and natural movement.
FitFlop wants you to feel and perform your best every day, applying the research, cutting-edge science and rigorous testing usually reserved for sports performance shoes across the whole FitFlop shoe range. FitFlop has re-engineered its magic formula for almost any style imaginable to be easier on your body and ultra-comfortable underfoot.