Gossard

Gossard was founded in 1901 by Henry Williamson Gossard, a Chicago-based entrepreneur who saw an opportunity to bring the latest French lingerie styles to the US market. His inspiration came from Actor Sarah Bernhardt, after seeing her figure transformed on stage by a specially designed corset. From the beginning, Gossard was dedicated to creating lingerie that was both fashionable and functional, with a focus on quality materials and craftsmanship.
Over the years, Gossard has continued to innovate and lead the way in lingerie design. Gossard revolutionised the industry by making the radical step of moving the laces on a corset from the back of the garment to the front, making it easier to get on and off and increasing comfort.
Today, Gossard remain a leading brand in the lingerie industry, known for attention to detail, quality materials and innovative designs.
Whether you're looking for a supportive and comfortable everyday bra or a glamorous special occasion piece, Gossard has the style for you.