Gucci

Debuted by Guccio Gucci in 1921, the Gucci label began life as a small luggage store in the leather capital of the world, Florence. While working in London's Savoy Hotel, Gucci immersed himself in the clean, luxury aesthetic of English finery. The original Gucci trunks and bags had a heavy equestrian influence, and the 50s went wild for them. Gucci boutiques opened all over the world. Jackie Kennedy-Onassis and Grace Kelly are just two women who adored the brand: the former famously carried a shoulder bag that would come to be named after her, while Kelly saw a Gucci scarf created just for her.
Tom Ford as Creative Director raised Gucci’s sky-high profile even more. A mainstay for watches, shoes and fragrance, Gucci has since become a power-player in clothing, too.
With Alessandro Michele's new fairytale-like aesthetic for the almost-centenarian brand, a new day has dawned for the company. Gucci is currently one of the fashion world's most sought-after labels, as Michele creates season after season of beautiful, otherworldly clothes and accessories.
Shop Gucci’s Italian icons at BrandAlley.co.uk, now with up to 60% off the RRP.