InWear

InWear, founded in 1969 by Niels Martinsen, began with a vision to dress independent, confident women who embraced life and sought effortless style. Inspired by the women around him and with the collaboration of fashion designer Kirsten Teisner, Martinsen created a collection using just six rolls of jersey. The brand quickly gained attention, offering a modern and feminine approach to fashion that resonated with women eager to express their individuality.
InWear is known for creating collections that embody freedom, ease and confidence. The brand’s core philosophy centres around timeless wardrobe staples- pieces that are not only on-trend but also offer the perfect fit and versatility. For InWear, trends may come and go, but their focus is on delivering clothes that feel as familiar and comforting as a pair of perfectly fitting black trousers.
Today, InWear remains true to its roots, offering high-quality, stylish and functional clothing for women who value both fashion and comfort. Whether for work or leisure, InWear’s collections empower women to feel confident and at ease in their everyday lives.
Shop InWear at BrandAlley for stylish, timeless pieces that offer the perfect blend of comfort, quality and modern elegance.