Juicy Couture

Luxury women’s casualwear brand Juicy Couture was born in Los Angeles. Inspired by their heritage, each velour tracksuit, logo swimsuit and statement gym set is infused with the brand’s irreverent attitude.

Founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture turned casual womenswear straight on its head with a playful approach to cuts, fabrics, colours and embellishments. Their fabulously Y2K tracksuits can be recognised by low rise velour joggers and gem-encrusted logos, and are famously loved by Paris Hilton, Kim Kardashian and Jennifer Lopez.

In 2020, over 20 years since its creation, Juicy Couture made a comeback, re-establishing their customer and adapting to an older and wider audience. However, the range is still filled with noughties references and the brand’s signature fun and fresh approach to womenswear.

Feel like sporting a Juicy Couture tracksuit of your own? BrandAlley’s selection offers a few of the brand’s favourite velour tracksuits and Y2K accessories, with fabulous discounts of up to 80%.