Mimi Holliday

These luxe designer lingerie and beachwear designs are celebrity-loved for their unique cheek and perfect designs. Channel day-to-day confidence, and ultimate glamour on holiday with these discounted sets.

A resident of Notting Hill since birth, Damaris Evans began Mimi Holliday from her home with a £5,000 grant from the Prince’s Trust. From 2001, the first collection of lingerie was presented to the world, to great acclaim.

Huge demand for Damaris led to the creation of popular diffusion line Mimi Holliday, just two years after launch. Creativity, excitement and unbelievable fit powered both lines. The label offers bras, bikinis, briefs and more essential luxuries in a wide range of sizes, up to an H cup.

Evans has won many awards, including the Elle Style Award for ‘Young Enterprise of the Year’ and the Marie Claire ‘Inspire and Mentor’ campaign. She has also visited Buckingham Palace to meet the Queen.

Now available in over 400 stockists, the label produces beautiful, flirtatious lingerie sets and swimwear designs. Shop Mimi Holliday today at BrandAlley, and save while you shop.