Mint Velvet

Relaxed yet glamourous brand, Mint Velvet was founded in 2009 by Liz Houghton, Jane Rawlings, Lisa Agar Rea and Stuart Grant. They introduced the company based on their own desires “to wear the trends in a relaxed way” and look effortlessly stylish and luxe, without the matching price tag.

The concept was born while the foursome were sat around Liz' kitchen table one summer, drinking fresh mint tea discussing dresses, tops and jumpers! Since then, the brand has gone from strength to strength, designing an ever-growing collection of women’s fashion, accessories and footwear.

Mint Velvet focuses on creating an ever-evolving, always complementary collection of wardrobe staples such as flattering trousers, pretty dresses, leggings and casually elegant tops and blouses. In 2011 they launched their first footwear collection of Italian leather shoes and boots and in 2014 they released their hygge collection based on the Danish art of being in the moment.

The company has numerous concessions across John Lewis, House of Fraser and Fenwick as well as its own stand-alone stores. Their growth has been phenomenal, and they have opened their markets internationally. In 2017 they launched a WEAREWOMEN podcast to celebrate the highs and lows of modern life featuring inspirational and interesting guests.

With the modern women at the forefront of their brand, Mint Velvet wanted to design clothes that enabled women to look effortlessly stylish, even on the busiest of days, and that’s how their relaxed glamour concept was born – beautiful clothes, in gorgeous prints and fabrics that can simply be slipped on for easy, effortless style.

Mint Velvet believe that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult. With this belief at the heart of their brand, they take the current trends and relax them to create seasonal collections for easy, everyday style that you can simply slip-on and feel effortlessly chic.

Update your wardrobe with Mint Velvet jeans, leggings, tops, dresses and jumpers today. Discover this much loved British brand on BrandAlley.co.uk, for always up to 80% off the RRP.