Phase Eight

Brilliant dresses are at the centre of Phase Eight, the seventies-born London brand that makes women feel amazing and puts ethics at the front of their garment making.

Patsy Seddon is the founder of Phase Eight, a label launched in 1979 as a solution to the young mothers’ quandary of finding fashionable but affordable clothing. The first boutique was launched in London in Wandsworth Common, at 8 Bellevue Road: an address that contributed half to the brand name. Since then, Phase Eight has become one of the UK’s leading brands for female fashion.

As of 2022, Phase Eight has over 450 stores and concessions around the world. Acting as a microcosm for its intricate, beautiful collections, ‘Collection 8’, produces limited runs of dramatic, beautiful dresses which sell out fast. Phase Eight also created the ‘8 Bridal’ range, designed to capture the romance of each bride’s story. From beautiful classic lace gowns to modern short dresses or jumpsuits, each silhouette is made to ensure any bride will look and feel incredible on their big day.

In 2012, a Phase Eight store opened in Zurich, Switzerland, followed by additional shops in Europe, Asia, the Middle East, America and Australia. In 2015, the brand collected the Queen’s Award for Enterprise in International Trade. There is a zero tolerance policy on animal cruelty and on poor conditions for workers within the Phase Eight franchise. When concerns were raised about the treatment of angora rabbits in China, the store ceased including angora in its clothes.

Phase Eight is the go-to destination for empowering feminine style that inspires. With a mantra of creating beautiful feminine clothing for those who love elegant styles with a quality finish, its unmistakable British aesthetic radiates from each and every piece. You’ll find outfits for every occasion, from Phase 8 summer floral dresses to timeless Phase Eight evening dresses, classic coats. For warmer seasons, shop everything from Phase Eight swimwear to Phase eight jumpsuits and P8 playsuits.

As a brand, Phase Eight understand the importance of the uplifting power and joy that can be found in discovering pieces that make you look and feel like the best version of yourself - because great style isn't just about clothes, it's about the mindset. That’s why they aim to dress women in trend-led yet timeless pieces that will remain in your wardrobe for years to come.

For weddings, big presentations, promotions, meeting the parents and day-to-day celebration of life, there’s nothing quite like a dress from Phase Eight. Whether you’re looking for ultra-simple basics or timeless silk blouses that are perfect to pair with anything or chic tailored trousers and flowy pleated skirts, Phase Eight has you covered. Shop this and more at BrandAlley today and pay less than you would on the high street.