Superdry

Of all the high-street athleisure stores, Superdry is perhaps the most celebrated and popular. With its flattering, comfortable and eye-catching fashion, it’s a label that comfortable dressers the world over have in their wardrobes.

High quality in its every stitch, Superdry is a contemporary brand that seamlessly blends American and Japanese styles to form an authentic finishing product. Vintage washes, eye-catching graphics and tailored fits make these jumpers, sweatpants, hoodies, T-shirts, jeans and more the ultimate casual wardrobe beauties.

Founded in 1985 by Ian Hibbs and Julian Dunkerton, there are now 515 Superdry stores worldwide, with a flagship on Regent Street. The store recently launched a collection of slick jackets and more in collaboration with British actor Idris Elba.

As well as its distinctly Japanese-inspired logos and slogans, Superdry is best known for the authentic Americana style vintage washes that feature on jeans, jumpers and sweatpants across multiple collections.

Find beautiful, butter soft leather jackets, thick hoodies and versatile T-shirts in our BrandAlley sales with specially-discounted collections that feature in wardrobes the world over.