Wacoal

Welcome to the world of Wacoal. Where classic elegance meets everyday comfort through lacy lingerie and embroidered silhouettes.

Wacoal was launched back in 1946, by Japanese businessman Koichi Tsukamoto. Koichi not only believed in extraordinary craft but in serving as a creator of the culture. It all began with Koichi creating a paper-pattern bra for his wife, after discovering a major gap for women’s underwear in the Japanese market. Staying true to its heritage, today the company is renowned worldwide for its high-quality craftsmanship and elegant designs.

The brand understands that not one size fits all, every woman’s taste, shape and size differs. That’s why Wacoal’s fashion-conscious undergarments are designed to flatter your shape and feel elegant whatever the occasion.

When it comes to bras, we have everything from full-figure fits to seductive sheer lace detailing, complete the look with essential boxer shorts or some tanga briefs for a flawless finish. You’ll also find flattering chemises for when the evening draws in.

Feel inspired and be confident with up to 80% off the RRP. Shop the Wacoal sale today for exclusive discounts at BrandAlley.